Access Bank has introduced the new W Branded Debit Card, which is aimed exclusively at women.
On Friday, the announcement took place during the Grand Finale of the “W” Initiative’s Womenpreneur Pitch-A-THON Season 4 in Lagos.
The Womenpreneur Pitch-a-thon program, which debuted in 2019, is the industry’s first women-in-business assistance initiative of its sort, provided by Access Bank’s W Initiative.
“The Access Bank card for women is an idea, and the idea is associated with identification, and the identity is linked with women,” Dr Ajoritsedere Awosika, Chairman of Access Bank, told NAN on the sidelines.
“Everyone in the world wants to have an identity.
“Not just any ordinary identification, but one that distinguishes you and allows you to spend in a distinctive manner while knowing that you will be recognized.” “That is the identity we are offering to women all across the world.”
“With the WCard, a card designed for women, women of integrity, women who can stand on their own in the corporate world, and women who can walk in the lanes of integrity, as Access Bank thinks.”
She said that the card provides identification, boosts esteem, guarantees equality, and allows women who have it to access several special offers from the bank.
Chioma Afe, Group Head, Marketing and Communications, Access Bank, stated earlier on presenting the W Branded Debit Card: “The Wcard is about empowering women.”
“A poll was conducted to determine how women desire to be distinguished, called, and stand out in the market; this is how the concept for the female distinctive debit card was formed.”
“We already have unique offers for our female clients at Access Bank, so why not a debit card?”
When you hold it, it says more than simply Access; it says you are feminine, powerful, effective, inventive, and encouraging and inspiring.
” As a result, we decided to create an uniquely branded female Wcard.”
Chizoma Okoli, Deputy Managing Director Retail Banking, South, stated a lot went into the card before the team ultimately landed on a design as he presented the first issued WCard to the “first citizen of Access bank”- Dere Awosika.
“The card is unique and demonstrates that ladies are unique.”
It was designed for every woman and allows her to purchase online and pay expenses.
“It provides security and is specifically created for each member of the W Community.”
